If you’ve ever driven past 1495 Sandalwood Parkway East in Brampton, you might have noticed two names on the same building: Brampton Soccer Centre and Save Max Sports Centre. The story behind that double identity is more than a branding exercise — it’s a case study in how corporate partnerships are reshaping public recreation facilities.
Originally: Brampton Soccer Centre (opened June 25, 2007) ·
Renamed: Save Max Sports Centre (October 28, 2020) ·
Size: 152,000 sq ft ·
Indoor Turf Fields: 3
Quick snapshot
- Opened June 25, 2007 as Brampton Soccer Centre (Wikipedia (crowdsourced encyclopedia))
- Renamed Save Max Sports Centre in 2020 (GlobeNewswire (press release distribution))
- 152,000 sq ft with 3 indoor turf fields (GlobeNewswire) (Wikipedia (crowdsourced encyclopedia))
- Closed for private event January 22, 2026 (inSauga (local news outlet))
- Exact date of the naming rights agreement
- Total cost or duration of the naming rights deal
- Whether the reported sign removal is permanent or temporary (inSauga)
- Whether the centre will revert to original name if sponsorship is not renewed
- June 25, 2007 – Opens as Brampton Soccer Centre (Wikipedia)
- October 28, 2020 – Renamed Save Max Sports Centre (GlobeNewswire)
- January 22, 2026 – Private event closure (inSauga)
- Private event closure may signal future scheduling changes (City of Brampton (municipal recreation page))
- Bookings available via City of Brampton PerfectMind system (City of Brampton (municipal recreation page))
- Drop-in programs continue as of current schedule (City of Brampton (municipal recreation page))
Seven key facts about the facility stand out, each revealing a different piece of the puzzle.
| Fact | Value |
|---|---|
| Original Name | Brampton Soccer Centre |
| Current Name | Save Max Sports Centre |
| Inauguration Date | June 25, 2007 (Wikipedia) |
| Size | 152,000 sq ft (GlobeNewswire) |
| Indoor Turf Fields | 3 (GlobeNewswire) |
| Owner (Naming Rights) | Save Max Real Estate Inc., Raman Dua (Wikipedia) |
| Notable Closure | January 22, 2026 (private event) (inSauga) |
Why is it called Save Max Sports Centre?
The rebranding from Brampton Soccer Centre
- The facility was inaugurated on June 25, 2007 as the Brampton Soccer Centre (Wikipedia).
- It was renamed the Save Max Sports Centre following a naming rights agreement with Save Max Real Estate Inc. The official renaming announcement was published on October 28, 2020 (GlobeNewswire).
The switch from a soccer-specific name to a corporate-branded one opened the door for a broader range of sports and programs. The centre’s original concept had included ice hockey and basketball, but public feedback narrowed it to soccer-only. The renaming signalled a return to multi-use ambitions.
Corporate naming rights explained
- Under the agreement, Save Max Real Estate Inc. secured a 15-year exterior naming-rights deal with the City of Brampton (Wikipedia).
- Raman Dua is the Founder and Group CEO of Save Max (GlobeNewswire).
Naming rights deals like this allow cities to offset construction and maintenance costs while giving companies prominent visibility. The trade-off: the facility’s identity becomes tied to a private brand, which can change or disappear if the sponsor’s circumstances shift.
A reported termination of the sponsorship in 2023 and the subsequent stripping of the Save Max name from the centre shows how quickly a corporate naming deal can unravel, leaving the venue temporarily in limbo (inSauga).
The volatility of corporate naming deals underscores the need for communities to have contingency plans for facility identity.
What is a sports centre?
Definition of a sports centre
- A sports centre is a facility designed for indoor sports and physical activities (City of Brampton).
- It typically includes multiple courts, fields, and training spaces (e.g., turf fields, basketball courts, gym).
- Leisure centres often add swimming pools or spa services, but sports centres focus on dry sports.
The distinction might seem academic, but it matters for programming. Save Max Sports Centre’s 152,000-square-foot footprint is dedicated entirely to land-based sports, from soccer and lacrosse to pickleball and basketball.
For Brampton residents, the sports centre classification means access to high-quality indoor turf fields year-round, a resource that outdoor fields can’t provide during Canadian winters.
Differences from a leisure centre
- Leisure centres typically combine sports facilities with aquatic and wellness amenities (pools, saunas, spas).
- Sports centres like Save Max prioritize multi-use court and field space, often hosting league play, training camps, and drop-in sessions.
The implication for users: if you’re looking for swimming or aquatic programs, you’ll need a different facility. If you want to play indoor soccer or try cricket under a dome, Save Max is the place.
Who owns Save Max?
Save Max Real Estate Inc. leadership
- Save Max Real Estate Inc. is owned by Raman Dua, who serves as Founder and Group CEO (GlobeNewswire).
- The company is a Canadian real estate brokerage based in Brampton, Ontario.
Dua’s company acquired the naming rights to the centre in 2020, making the Save Max brand a fixture on the Sandalwood Parkway East property. The length and financial terms of the deal have not been publicly disclosed, adding to the uncertainty around the facility’s long-term corporate identity.
Company overview
- Save Max Real Estate Inc. is a full-service real estate brokerage operating in Ontario (Wikipedia).
- The naming rights agreement with the City of Brampton was part of the company’s community outreach strategy.
The branding deal helped elevate Save Max’s visibility beyond the real estate sector, embedding the company’s name in the day-to-day life of thousands of Brampton families who use the centre.
What are the benefits of joining a sports centre?
Health and fitness advantages
- Regular access to indoor sports facilities year-round, regardless of weather.
- Structured programs (fitness classes, leagues) that improve consistency and motivation.
For Brampton families, the ability to play soccer indoors from November through March is a major reason to join. The three turf fields allow multiple games simultaneously, and the gymnasium offers basketball and volleyball options.
Social and community benefits
- Social interaction through team sports and drop-in activities like pickleball (18+) and basketball (City of Brampton).
- Opportunities to join local club teams, including Brampton Youth Soccer Club and Brams United Girls Soccer Club (Wikipedia).
The trade-off: joining a sports centre requires paying for memberships or drop-in fees, which may be a barrier for some residents. However, the city offers subsidized programs through its Revitalized recreation initiative.
For low-income families, the cost of regular use may still be prohibitive. The City of Brampton’s recreation fee subsidy program can help, but not everyone is aware of it.
This highlights the importance of outreach to ensure equitable access to recreation opportunities.
What can you do at a sports centre?
Activities at Save Max Sports Centre
- Play indoor soccer on 3 turf fields (GlobeNewswire).
- Use the state-of-the-art gymnasium and dance studio (GlobeNewswire).
- Participate in drop-in pickleball (18+ years) and basketball (City of Brampton).
- Attend events such as the Save Max Sports Centre Card Show (inSauga).
The centre also hosts pickup soccer and is used by four major Brampton soccer clubs (Wikipedia). The outdoor area includes four outdoor soccer fields with overlapping cricket pitches, though these are seasonal.
Typical offerings in a multi-sport facility
- Multi-sport facilities like Save Max often host private events, tournaments, and open gym sessions.
- Many provide equipment rentals (e.g., soccer balls, pickleball paddles) and on-site concessions.
For Brampton residents, the centre’s versatility means they can try multiple sports without commuting to different venues. The presence of a dance studio also opens up fitness classes and children’s programs.
Timeline of key events
- June 25, 2007: Brampton Soccer Centre inaugurated (Wikipedia).
- 2020 (October 28): Facility renamed Save Max Sports Centre after naming rights agreement (GlobeNewswire).
- 2023 (reported): Sponsorship reportedly terminated and Save Max name stripped (inSauga).
- January 22, 2026: Centre closed for a private event (inSauga).
The pattern: a facility built as a soccer-only municipal project, rebranded under a corporate partnership, and then caught in the volatility of its sponsor’s business fortunes. For the City of Brampton, the episode illustrates both the opportunity and the risk of public-private facility funding.
What we know and what remains unclear
Confirmed facts
- Renamed from Brampton Soccer Centre to Save Max Sports Centre (GlobeNewswire).
- Raman Dua is Founder and Group CEO of Save Max (GlobeNewswire).
- Facility size is 152,000 sq ft with 3 indoor turf fields (GlobeNewswire).
- Closed on January 22, 2026 for a private event (inSauga).
What’s unclear
- Exact date of the naming rights agreement.
- Total cost of naming rights or contract duration.
- Whether the sign change or cover-up noted in reports is permanent or temporary (inSauga).
- Whether the centre will revert to original name if sponsorship is not renewed.
The known facts outnumber the unknowns, but the gaps—especially around the sponsorship’s terms and the facility’s current corporate status—leave room for speculation. Residents relying on the centre for regular programming should monitor city announcements for changes.
Quotes from key figures
“This naming rights agreement reflects our commitment to supporting community recreation in Brampton.”
Raman Dua, Founder and Group CEO of Save Max Real Estate Inc.
“The dome and turf fields can be used for soccer, ultimate Frisbee, cricket, football, and lacrosse.”
City of Brampton recreation page (City of Brampton)
Both perspectives highlight the facility’s evolution from a soccer-only hub to a multi-sport destination—and the tension between corporate branding and public recreation goals.
For those looking to dig deeper into its offerings, a comprehensive Save Max Sports Centre guide covers everything from facility history to booking details.
Frequently asked questions
How do I book a field at Save Max Sports Centre?
Bookings are handled through the City of Brampton’s PerfectMind system. Visit the municipal recreation page and navigate to the Save Max Sports Centre listing to check availability and reserve turf time.
Can I drop in for basketball without a membership?
Yes, drop-in basketball sessions are available. Check the city’s schedule for current times and fees; no membership is required for drop-in play.
What are the Save Max Sports Centre opening hours?
Hours vary by season and program. The most up-to-date schedule is posted on the City of Brampton’s recreation website. The centre is typically open from early morning until late evening.
How much does it cost to play pickleball at Save Max Sports Centre?
Drop-in pickleball fees are set by the City of Brampton. As of the latest schedule, the cost is approximately $4–$6 per session for adults. Check the city’s fee schedule for exact pricing.
Is there parking available at Save Max Sports Centre?
Yes, the centre offers a large free parking lot on site, with capacity for several hundred vehicles. Additional overflow parking is available during peak events.
Are there any age restrictions for using the gym?
Facility rules require users under 14 to be accompanied by an adult. Some programs, such as drop-in pickleball, are limited to adults 18 and older.
Does Save Max Sports Centre offer birthday party packages?
Yes, the centre hosts birthday parties. Contact the City of Brampton recreation department or visit the PerfectMind portal to book packages that include field or gym access and party room rental.
For Brampton residents who rely on affordable indoor sports, the upcoming January 22, 2026 closure—and the uncertainty around long-term naming rights—means staying informed through the city’s booking system is more important than ever. Those who wait until the last minute may find their preferred turf field already booked.
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Hannah Walsh covers federal and provincial politics and public policy for Canada Scope.